[Marketing-wg] Open source for America Marketing team mtg

[Deb Woods]

When: Thursday, February 11, 2010 4:00 PM-5:00 PM (GMT-05:00) Eastern Time (US & Canada).
Where: 1.866.469.3239 passcode 34155412

Note: The GMT offset above does not reflect daylight saving time adjustments.

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Apologies for the change in date but we had several individuals with a conflict so we are moving it to Thursday.
Agenda:
Membership Growth Activities - update 
Social media use - take advantage of twitter/ facebook accounts. Team to post more frequently about activities 
Newsletter - Nik suggested we use the newsletter to pull recent content from the web and send out to members, rss feed. (Nik Kalyami owner)
Content Creation - update/ solicit new ideas
We need content that shows govt use of open source vs success stories of individual companies. We discussed how some success stories could be rewritten to fill this need and ask various individuals to look at their respective collateral libraries to find examples that can be repurposed.
We decided to work on two white papers for the library
Cost benefits of open Source (will look to pull cost benefit info of open source examples into a single paper)- Nik Kalyami and Deb Woods agreed to work on this  (if others interested please let Deb.woods at ingres.com know )
Open Source in Government (this paper will focus on a collection of example use cases of open source in govt situations) (need an owner / contributor for this paper)
Podcasts are a good source of information- We need individuals that will volunteer to do a podcast, can interview various open source leaders in the space (Please let Deb or Brock know if interested)
We also discussed how to share documents and work in progress materials amongst the team and decided to utilize google docs. (Nik Kalyami to set this up for the group)
Metrics - update - Deb
Everyone agreed that we need to put metrics in place to track where we are and how successful the various activities are.
Metrics to include - page views, number of downloads, Membership (Mel mentioned that Ian Schlezer has web site metrics and Deb will reach out to get such information and share with the group)
New topics - All
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