[Marketing-wg] Open source for America Marketing team mtg

[David López]

Hi,

Regarding metrics and KPI,

What about designing a balanced scorecard in the first place and then
define performance metrics related to this BSC?

I believe this approach would provide more accurate information of
goal achievement.

Yours:

David López


On Tue, Feb 2, 2010 at 2:39 PM, Deb Woods <Deb.Woods at ingres.com> wrote:
> When: Wednesday, February 10, 2010 4:00 PM-5:00 PM (GMT-05:00) Eastern Time
> (US & Canada).
>
> Where: 1.866.469.3239 passcode 34155412
>
> Note: The GMT offset above does not reflect daylight saving time
> adjustments.
>
> *~*~*~*~*~*~*~*~*~*
>
> Agenda:
>
> Membership Growth Activities – update
>
> Social media use - take advantage of twitter/ facebook accounts. Team to
> post more frequently about activities
>
> Newsletter - Nik suggested we use the newsletter to pull recent content from
> the web and send out to members, rss feed. (Nik Kalyami owner)
>
>
>
>
>
> Content Creation – update/ solicit new ideas
>
> We need content that shows govt use of open source vs success stories of
> individual companies. We discussed how some success stories could be
> rewritten to fill this need and ask various individuals to look at their
> respective collateral libraries to find examples that can be repurposed.
>
> We decided to work on two white papers for the library
>
> Cost benefits of open Source (will look to pull cost benefit info of open
> source examples into a single paper)- Nik Kalyami and Deb Woods agreed to
> work on this  (if others interested please let Deb.woods at ingres.com know )
>
> Open Source in Government (this paper will focus on a collection of example
> use cases of open source in govt situations) (need an owner / contributor
> for this paper)
>
> Podcasts are a good source of information- We need individuals that will
> volunteer to do a podcast, can interview various open source leaders in the
> space (Please let Deb or Brock know if interested)
>
> We also discussed how to share documents and work in progress materials
> amongst the team and decided to utilize google docs. (Nik Kalyami to set
> this up for the group)
>
>
>
> Metrics – update - Deb
>
> Everyone agreed that we need to put metrics in place to track where we are
> and how successful the various activities are.
>
> Metrics to include - page views, number of downloads, Membership (Mel
> mentioned that Ian Schlezer has web site metrics and Deb will reach out to
> get such information and share with the group)
>
> New topics - All
>
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